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e-mail: jtverbick@me.com  |  phone: 518-618-8744

address:  806 Rocky Mountain Ct. Valrico, FL 33594

 

 

Hello!
 

​I am an Associate Creative Director/Copywriter with over 15 years of agency experience. Over the last few years, I have specialized in direct-to-physician pharmaceutical marketing and advertising but I have quite a bit of expertise on the consumer side as well. I have also written for a wide variety of clients and service industries including various national consumer brands, health insurance companies, hospital systems, medical device companies, state tourism and educational institutions, banks, restaurants, national and regional retail chains, IT companies, aviation, motorhome and insulation manufacturers.



There isn’t a medium I’m not comfortable writing for—be it print, broadcast, outdoor, experiential, web or mobile. No matter the product or service, I can get up to speed quickly and hit the ground running. I understand that the foundation for any strong brand lies in the relationship you want to have with your customers. I know how to help your creative and account teams develop a clear concise communication strategy for your clients and cultivate an equally inspiring message.



I thrive in a team environment. I also love mentoring other writers and collaborating with art directors. Creative concepting is one of my strongest attributes.

What I try to bring to every creative project is energy and inspiration, to think about the work from the POV of your target audience and to truly reward them for spending a little time with your brand.  



 


 

Work Experience


 

Associate Creative Director. ​​​Tampa, FL 2017 to present

Accounts: Baxter Healthcare, Tampa Bay Lightning, International Champions Cup Soccer, PDQ Restaurants, Tijuana Flats, 

 

Creative Lead. ​​​Saratoga Springs, NY 2011 to 2017

Accounts: Alkermes, Covidien, CSL Berhing, Depomed, Glens Falls Hospital, Mallinkrodt, Upsher-Smith Laboratories



Senior Copywriter. Chicago 2008 to 2011

Accounts: Abbott Nutrition, Eli Lilly, Purdue Pharma, Theravance, ViroPharma



Group Copy Supervisor. Saratoga Springs, 2006 to 2008

Accounts: Abbott, Adheris, Amylin, Cephalon, Cytyc, Eli Lilly, Novartis, Roche Diagnostics, Saratoga Gaming and Raceway, Saratoga Shakespeare Company



Freelance Copywriter. Indianapolis 2006 

Accounts: Indy Racing League, Simon Malls, St. Vincent Health System



Senior Copywriter. Now CVRindy Indianapolis 2004 to 2006 

Accounts: Biocrossroads Inc., Bigfoot Foodstores, Butler University, CollegeChoice 529 Investment Plan, Floyd Memorial Hospital, Hatworld/Lids, Indiana State Tourism, Indiana University, Knauf Insulation, Moen, MS Society, National Bank of Indianapolis, Pennsylvania Lottery



Copywriter/Producer. Bloomington, IN 2000 to 2004

Accounts: Baxter BioPharma Solutions, Beechcraft, Cook Group, Coventry Health Plans, GBM Motorhomes, HealthAmerica, Humana, Indiana Kelly School of Business, Medscape from WebMD, Raytheon Aircraft, Summa Health System



Hirons and Company

Skills & Expertise
 

​Creative Direction​

Creative team management, Creative brief development, Brand strategy development, Campaign concepting and evolution



Copywriting 
Consumer Print/Collateral, Consumer Broadcast, Radio & TV, Consumer POS,  Direct B-to-B, Direct B-to-C, Experiential marketing, In-store, Outdoor, Medical devices, Mobile, Multi-media, Pharmaceutical copywriting, Pharmaceutical sales aid and message development, MOA videos, Public Service, Trade Show and Websites



Broadcast Production

Estimating, quoting and coordinating broadcast projects, Talent audition and direction

References

 

Troy Dunn, President / ECD

Dunn&Co, Tampa FL 

dunn@dunn-co.com 

Joseph Acee, Creative Lead
Fingerpaint, Saratoga Springs, NY

jacee@fingerpaintmarketing.com

 

Bryan Hadlock, ECD
MarcUSA, Pittsburgh
bhadlock@marcusa.com

Awards

National Gold Addy
Regional Addys/District 6: Best of Show
Healthcare Marketing Awards
Manny Awards
Rx Club
Silver Microphones
Indianapolis Ad Club:
Brass Rings

 

Education
 

Indiana University, Bloomington

Majors: Telecommunications and Political Science
Overseas Study: Graz, Austria

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